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Radio Listeners and Cocktail Selections

Authors: Annette Malave, SVP/Insights and Victor Texcucano, Content Coordinator, RAB

There is nothing better than a cold beer at the end of a long workday, or a few alcoholic seltzers in the backyard while grilling with family or friends – though the world of alcohol is steadily changing.  

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Wining and Dining – Appetizing Opportunities with Radio

Author: Annette Malave, SVP/Insights, RAB

When it comes to summer heat, there’s only one thing better than a cold beverage – having a cold beverage with a good meal out. Those meals taste better because there isn’t the need to clean up the kitchen. 

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Radio’s Role in the Valued Business of Retail

Author: Annette Malave, SVP/Insights, RAB

Shopping habits have changed. Consumer expectations of the brands they purchase and where they purchase them have shifted dramatically. These changes will continue to impact retailers everywhere from Main Street to Broadway. Retailers of all sizes are constantly trying to navigate these changes, so it is important to understand the values of today’s shoppers.

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Drink Up! Radio can pour it on for beverage advertisers.

Author: Annette Malave, SVP/Insights, RAB

It’s hard to believe that the holiday season is right around the corner. This, of course, means that people will be cooking, eating and drinking various beverages. Those drinks can vary from juice to wine.

The beverage industry was not immune to the upheavals created by the pandemic. As stay-at-home orders were issued, consumers found themselves determined to be healthier and not only change what they ate, but also what they drank. And as people longed for human interaction, virtual cocktail hours also created opportunities for adults to share and try new alcoholic and nonalcoholic beverages.

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