Marketron

How Radio Builds Effectiveness for RMN Campaigns

The complementary effectiveness of radio’s always-on audience and retail media networks’ deep dataset

Author: Tammy Greenberg, SVP/Business Development, RAB

The marketing industry has long leaned into results-driven marketing efforts that square up against specific goals, audiences, and strategies. Today, due in part to the current financial climate, seemingly all marketing is performance marketing, with metrics defined by cost per audiences reached, served, and, ultimately, converted.

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Be a Marketing Resource for Your Advertisers: Here’s How

Contributor: Bo Bandy, GM Digital & SVP Marketing, Marketron

Building relationships with your clients starts and ends with earning their trust. Being transparent, asking the right questions and sharing informed recommendations can make you a valuable resource. Over time you become an ally because the connection is much more than transactional. 

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Turn Up the Music!

Author: Nick Arias, Research & Insights Assistant, RAB

Don’t you love it when your favorite song comes on the radio? There is nothing better than turning the volume up and singing out loud! If one thing is clear, it’s that music lovers have a great relationship with radio.   

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Radio and Small Businesses are Perfect Partners

Author: Annette Malave, SVP/Insights, RAB

During the pandemic, while many businesses were impacted, the role that small local business within communities was magnified. Many small businesses had to pivot to survive or struggled to keep their doors open.

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Radio Can Help Promote Springtime Businesses

Author: Victor Texcucano, Content Coordinator, RAB

Spring is in the air. The weather is warming up, and flowers are blooming. It’s finally that time of the year when we can enjoy the outdoors. Now’s the time when people will begin lawn maintenance, growing fruits and veggies or just relaxing on their porch.

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Wage Transparency Legislation Brings Unique Challenges and Benefits for Employers

One of the greatest challenges employers across all lines of business has experienced is recruitment. A talent pool shortage, applicant expectations, hybrid or remote work demands and more, compounded by economic uncertainty has made it difficult for employers to not only fill those open roles but also retain current employees. Radio has often successfully served as a medium to help organizations and businesses with their recruitment efforts.     

Colorado was the first state to pass a law requiring business to list salary ranges in job postings. Since then, additional states are adopting their own disclosure laws. RAB reached out to our partners at Foster Garvey PC to provide some guidance on wage transparency laws.

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