Erica Farber, President & CEO of the RAB, spoke recently with Cristina Ceresoli, Senior Vice President for Retail Strategy at the National Retail Federation.
Cristina is responsible for NRF’s product offering and event content strategy with a specific focus on the customer experience and digital expansion for the retail industry. There are positive indicators coming from the retail sector which is good news for local Radio. As Cristina discusses, retail has the opportunity to connect and delight their customers something the Radio industry knows a lot about.
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