An important and ever growing category for revenue growth is direct response advertisers who focus almost of all of their marketing efforts on performance based media.
In this edition, Erica Farber, President and CEO of the RAB speaks with Tim Weil, Partner at the Barrington Media Group. As an agency, his company is in the business of helping their clients generate new customers, profitably and at scale.
With a robust in-house analytics team, he knows radio works, and he feels strongly that radio and audio will continue to grow if, as an industry, we keep working together in a unified effort to stay in front technologically.
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