In this edition, Erica Farber, President and CEO of the RAB speaks with Shayna Sharpe, CEO of Regional Reps. Founded in 1956, the company works with independently owned and operated radio stations and focuses their efforts on finding national and regional revenue opportunities.
Shayna shares her thoughts on how the political business category is shaping up, advice for stations to help them develop their relationship with their national reps and a look into her crystal ball for end-of-year business results.
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