Consumers focus on what matters most to their communities, and they lean in to the brands that share that focus. Local relevance was a topic shared by many at the ANA Masters of Marketing Conference and certainly one that resonates with radio.
RAB had the privilege of sitting down with Caitlin Rose, brand manager, retail marketing for The Goodyear Tire & Rubber Company while attending the ANA Masters of Marketing Conference. In this fifth episode of the Radio on Main Street ANA Masters series, Erica Farber and Caitlin Rose chat about how Goodyear brings a local flavor to every one of its 600+ retail locations across the country and how radio helps as an important tool to develop a strong brand for local stores.
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