It is well documented that today’s consumers care deeply about the environment, and that marketers who engage in green marketing partnerships can improve reputation and brand image. While in attendance at the ANA Masters of Marketing Conference, RAB heard first-hand how marketers are taking action to support environmental concerns.
OCEEF (The Conservation Exploration and Education Foundation) is on a mission to educate the world about the importance of sustainability through the lens of the ocean, because if you save the ocean, you save the planet.
In episode number eight of the Radio on Main Street ANA Masters series, Tammy Greenberg, senior vice president, business development, RAB, chats with Elizabeth Marks, chief marketing officer for OCEEF, who partners with marketers to drive the important work her organization does. Elizabeth reminds us of radio’s ability to intimately connect with listeners both locally and globally to create substantive change in the communities that surround us.
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