Radio, the top reach medium, provides news, traffic, music to the over 247 million listeners every week. Radio delivers content that listeners want wherever and whenever they want it, but radio is also more than that. Radio is part of the community.
Month: November 2016
Let Radio Data Tell the Story
Today’s post is courtesy of Maura Kautsky, VP Marketing NextRadio
I saw this funny quote the other day that couldn’t be timelier “Marketing without data is like driving with your eyes closed”. And boy has that data evolved. As you read from the previous blog, marketers are moving from big data to data attribution which provides insight into what receives credit for conversion. Continue reading “Let Radio Data Tell the Story”
Radio on Main Street Podcast featuring Beth Neuhoff, Neuhoff Media
In this episode, RAB President and CEO Erica Farber talks with Beth Neuhoff. Beth is the CEO of Neuhoff Media. She sat down with Erica following the recently held Rising Through Ranks where Beth shared her thoughts on having difficult conversations.
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Radio on Main Street Podcast featuring Ruth Gaviria, Entercom Communications
In this episode, RAB President and CEO Erica Farber speaks with Ruth Gaviria. Ruth is the CMO of Entercom Communications. She is a passionate marketer who brings tremendous brand management and media expertise to her trailblazing role at Entercom. You’ll hear directly from her – how radio’s local connections combined with smart integrated marketing across all platforms, and flawless implementation are encouraging advertisers to get to know radio and ensure it’s in their total media strategy.
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Don’t Take Radio for Granted
Broadcast radio has many strengths. It’s live and local. You can tune in to hear your favorite songs, get the latest weather and traffic updates. Maybe you turn it on just to keep you company or hear the play-by-play of the game. But radio also has other strengths that are often taken for granted, and even sometimes, overlooked.
Radio on Main Street Podcast featuring Seth Resler, Jacobs Media
In this episode of Radio on Main Street, RAB President and CEO Erica Farber sits down at the recently held Morning Show Bootcamp with Seth Resler. Resler is the Digital Dot Connector at Jacobs Media. He’s a podcasting veteran with extensive experience in online marketing. In his conversation with Erica, he talks about who is right for podcasting, how to go about doing it and explains how the medium is monetized.
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Marketing Measurement Evolves:
Why You Should Care About Multi-Touch Attribution
Today’s post is courtesy of Jim Spaeth and Alice K. Sylvester of Sequent Partners.
“ROI.” “ROI.” “ROI.” whined Jan Brady.
Ok, maybe not, but you can’t go too far these days without encountering the term Return on Investment. ROI performance is on everyone’s mind – auto dealers, big retailers, movie companies … all of radio’s advertisers.
But just as we wrapped our heads around the advanced math of econometric marketing mix models, the measurement world changed. Today, the venerable, powerful marketing mix models are considered too slow, too macro and too backwards-thinking for most marketers. They need tools that are more granular and more comprehensive – tools like they have in digital, where they can attribute sales to digital touchpoints and map a consumer’s journey from search to website to reviewers’ blogs to Facebook to Amazon.
Attribution modeling is leaving the digital ecosystem and will play a key role in cross-platform ROI analysis. It’s a very hot topic full of promise and right now, some bluster.
Continue reading “Marketing Measurement Evolves:
Why You Should Care About Multi-Touch Attribution”
Radio on Main Street Podcast featuring Susan Larkin, Cox Media Group
In this episode of Radio on Main Street, RAB President and CEO Erica Farber speaks with Susan Larkin. Susan is the Regional Vice President at Cox Media Group. She leads her teams in Orlando and Jacksonville by example and sets the tone for an authentic, kind and collaborative organization. You’ll hear directly from her – how vision, trust and recognition matter when it comes to leadership and why radio especially matters to our listeners.
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