Radio – Part of the Local Community

Multi Ethnic People Holding The Word Community

Radio, the top reach medium, provides news, traffic, music to the over 247 million listeners every week.  Radio delivers content that listeners want wherever and whenever they want it, but radio is also more than that.  Radio is part of the community.

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Let Radio Data Tell the Story


Today’s post is courtesy of Maura Kautsky, VP Marketing NextRadio

I saw this funny quote the other day that couldn’t be timelier “Marketing without data is like driving with your eyes closed”.   And boy has that data evolved.   As you read from the previous blog, marketers are moving from big data to data attribution which provides insight into what receives credit for conversion.  Continue reading “Let Radio Data Tell the Story”

Radio on Main Street Podcast featuring Beth Neuhoff, Neuhoff Media

In this episode, RAB President and CEO Erica Farber talks with Beth Neuhoff.  Beth is the CEO of Neuhoff Media.  She sat down with Erica following the recently held Rising Through Ranks where Beth shared her thoughts on having difficult conversations.

Radio on Main Street Podcast featuring Ruth Gaviria, Entercom Communications

In this episode, RAB President and CEO Erica Farber speaks with Ruth Gaviria.  Ruth is the CMO of Entercom Communications.  She is a passionate marketer who brings tremendous brand management and media expertise to her trailblazing role at Entercom.  You’ll hear directly from her – how radio’s local connections combined with smart integrated marketing across all platforms, and flawless implementation are encouraging advertisers to get to know radio and ensure it’s in their total media strategy.

Don’t Take Radio for Granted

High angle studio portrait of the young girl lying on the white floor

Broadcast radio has many strengths.  It’s live and local.  You can tune in to hear your favorite songs, get the latest weather and traffic updates.  Maybe you turn it on just to keep you company or hear the play-by-play of the game. But radio also has other strengths that are often taken for granted, and even sometimes, overlooked.

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Radio on Main Street Podcast featuring Seth Resler, Jacobs Media

In this episode of Radio on Main Street, RAB President and CEO Erica Farber sits down at the recently held Morning Show Bootcamp with Seth Resler.  Resler is the Digital Dot Connector at Jacobs Media.  He’s a podcasting veteran with extensive experience in online marketing.  In his conversation with Erica, he talks about who is right for podcasting, how to go about doing it and explains how the medium is monetized.