In this episode, RAB President and CEO Erica Farber speaks with Ruth Gaviria. Ruth is the CMO of Entercom Communications. She is a passionate marketer who brings tremendous brand management and media expertise to her trailblazing role at Entercom. You’ll hear directly from her – how radio’s local connections combined with smart integrated marketing across all platforms, and flawless implementation are encouraging advertisers to get to know radio and ensure it’s in their total media strategy.
Podcast: Play in new window | Download