In this episode of Radio on Main Street, RAB’s Senior Vice President of Professional Development Jeff Schmidt sits in for Erica Farber and visits with Borrell Associates CEO, Gordon Borrell. Borrell Associates is a research firm that tracks and analyzes trends in local advertising. In this week’s podcast, Gordon talks about the opportunities for radio in local online advertising, the forecast for local online in 2017 and emerging opportunities in the coming year for advertisers and broadcasters.
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