There has been a lot of press lately regarding reach. Most recently, an article by Andy Sippel, svp at Advertiser Perceptions, a business intelligence firm serving the global advertising industry, used the phrase regarding reach being the new black. If that is the case, then radio is red hot! Continue reading “If Reach is the New Black, Then
Radio is Red Hot!”
An average of 111.3 million people watched Super Bowl LI on network TV and there were 190.8 million social media interactions, according to Nielsen. The average cost to advertise was $5 million for a 30–second spot. That’s a particularly high cost – especially when the impact of Super Bowl ads to influence brand purchase is minimal.
In this episode of Radio On Main Street, RAB President and CEO Erica Farber speaks with Darren Davis, President of iHeartMedia Networks and iHeartRadio. Earlier this year at CES in Las Vegas, iHeartMedia announced the official release of two on demand services, iHeartRadio Plus and iHeartRadio All Access.
Erica and Darren talk about iHeartMedia’s broader digital strategy and how they are using technology to engage listeners across a wide variety of platforms.
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The line that separates media and marketing is blurring as advertisers continue to reach their target audiences across devices and platforms. While some media are struggling to find ways to best serve advertisers in their quest, radio is providing them with alternative solutions. Continue reading “Radio’s Digital Growth Drives
Local Market Business”
In this episode of Radio On Main Street, RAB President and CEO Erica Farber speaks with NextRadio and TagStation.com President Paul Brenner. Paul reveals the power of NextRadio in helping broadcasters track ROI, effectiveness, demographics and more, through a real-time app that activates the radio tuner built into most smart-phones. The information it captures may help prove radio’s value and effectiveness to advertisers with real numbers.
Paul and Erica talk about how the app works from the listener’s point of view, and its immense potential to provide an information gold mine to broadcasters and advertisers.
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Isn’t it amazing how sometimes you hear a portion of a song on the radio and the tune just stays in your head? You find yourself humming, tapping or just moving your head to the beat even when you’re nowhere near a radio – but you just learned a new song. That, my friends, is the power of radio – learning about new music.
In this episode of Radio on Main Street, RAB President and CEO Erica Farber speaks with Neuhoff Communications Chief Operating Officer Mike Hulvey about the power and importance of local radio. Mike’s dynamic personality and strong leadership skills have made him a welcome addition to RAB’s Executive Committee, and have been instrumental in powering Neuhoff Communications to prominence as one of America’s great local media companies. He attributes Neuhoff’s success to four core values: grit, community, innovation and excellence.
Mike and Erica have a lively conversation about what the future holds for local radio companies and how creative application of new technology helps make the hometown broadcaster more exciting and relevant to their local audience.
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