During the recent Association of National Advertisers’ (ANA) 2017 Media Conference, Marc Pritchard, Chief Brand Officer at P & G, challenged CMOs to demand transparency from their digital media partners by eliminating ad fraud and making sure that the ad purchased actually reaches the intended consumer. Little to no audited proof of ad delivery should be considered unacceptable.
In this Radio On Main Street podcast, RAB President and CEO, Erica Farber, speaks with B.J.Corriveau, National Association of Broadcasters’ Vice President of Operations and John David, NAB’s Executive VP of radio.
This year over 100,000 people are expected to visit NAB Show 2017 in Las Vegas on April 22nd through 27th. Be sure to plan your visit before you get there by visiting NABSHOW.com.
Here’s a preview of what to expect…
Isn’t it odd that when you hear someone talking about a meal they had you suddenly crave it? And the more descriptive they become – using words like creamy, spicy, and juicy – that image comes to life, driving you to crave it even more. These words don’t have to come from someone sitting next to you to whet your appetite; they can come from listening to the radio.
In this podcast Tammy Greenberg, from RAB’s Business Development team is joined by Allen Ginsberg, President of Allen Ginsberg Associates.
A big fan of radio, Allen advises us as an industry to continue to sell radio as a local media, a targeted media, a genre media and to find a digestible way to share data that proves it works to drive sales.
“It’s Saturday night, about time to go. Got my white leather jacket and a neon soul. Once I turn on the radio I’m ready to roll.” Those lyrics from Maren Morris’ “80s Mercedes” resonate with everyone. Who doesn’t know that feeling of getting in the car, turning the radio on and listening to your favorite songs? Continue reading “Radio Rules the Road”
RAB’s Senior Vice President of Professional Development Jeff Schmidt reports from the Local Online Advertising Conference 2017 held recently in New York City. Jeff is joined by broadcast executives Vince Benedetto, Bold Gold Media, Tim Murphy, Entercom Communications, and the conference organizer, Gordon Borrell, Borrell Associates.
In this roundtable conversation, you’ll hear everyone’s thoughts and key takeaways from this year’s conference.