In this episode of Radio on Main Street, Annette Malave, who leads RAB’s Insights team and its multicultural efforts, speaks with Thomas Hawing, Multicultural Supervisor with MediaCom – the content and connections agency – a GroupM company.
Annette and Thomas discuss the nuances of reaching multicultural radio listeners. Thomas also recalls some of the successes that he has experienced and touches on the importance of good marketing partnerships. You’ll also get some great advice on how radio can continue to help clients succeed with the medium.
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