Radio is a medium that informs and drives engagement. It also delivers content and entertainment. Radio creates events and can also be an event within itself — it brings together large groups of individuals who all have something in common.
Beginning September 5, advertising and agency professionals along with radio executives, managers, programmers and more will converge on Austin to hear about radio’s innovations, results and future opportunities. Radio Show is the largest annual event that does what radio does best – inform, educate, engage and entertain. This Show is created with the attendee in mind. Whether you are a retailer on Main Street or the CMO of a Fortune 500 company, a media planner or a radio account executive, there is something there for everyone.
Attendees will learn how technology is innovating and growing radio’s presence across devices and platforms, and how smart speakers will expand radio’s already broad and wide reach. As the automotive industry remains a valuable category for the entire ad industry, automotive dealers and representatives will share what is on the horizon for radio and what true marketing partnerships mean to them.
Advertising and agency professionals are always present at Radio Show – as speakers, panelists and also as attendees. Radio Show is an event where advertising and agency professionals will attend to learn how some of their colleagues are incorporating radio into media plans and tapping into all of radio’s assets to help drive awareness, traffic, and ultimately sales.
And of course, there is what radio is best known for – entertainment. With celebrity hosts, panelists and speakers, the event also delivers a party that can’t be missed. Favorite radio personalities, both local and national, are in attendance doing what they do best – sharing stories. There will be entertainment ranging from local bands to up-and-coming singers, and even a certified superstar – Demi Lovato!
Radio is information and content; it’s engagement and innovation. Radio brings it all together.