One of the most frequently asked questions by RAB members, advertisers and agencies is, “Does radio drive search”? The answer is yes.
In this episode, Annette Malave, SVP of Insights at the RAB, goes into the details of the RAB’s latest study – Radio Drives Search.
Discussing methodology and findings, Annette reviews some of the highlights of the study with Alice Sylvester and Jim Spaeth, partners at Sequent Partners as well as Philippe Generali, president and CEO, at Media Monitors. The study was conducted on behalf of the RAB by Media Monitors, Sequent Partners and In4mation Insights.
The majority of shoppers today search before purchasing any product. They look for product information, compare prices and brands. Does radio, as an advertising medium, drive that search or influence online behavior? That question is often posed to us at the Radio Advertising Bureau (RAB) by advertisers, agencies and our members.
Radio is the top reach medium – reaching consumers everywhere they go and throughout their day. It delivers a strong return on investment. When radio is part of a media-mixed campaign, it improves brand awareness – it’s the quintessential complementary medium. And yes, now we have quantifiable proof that Radio Does Drive Search!
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In this episode, we go back to the Westwood One Podcast stage at the Radio Show in Austin where RAB SVP of Digital Services, David Casper talks with Ryan Higbie, Vice President of Sales and Solution Services from Xapp Media.
David and Ryan talk about smart speakers and emerging interactive voice technology, the differences between platforms like Amazon’s Alexa and Google Home and what broadcasters need to know right now about making sure their audio brands are well positioned to take advantage of this new technology.
Jim Cramer, host of CNBC’s Mad Money weighed in on the most talked about radio merger – Entercom and CBS. During this episode, Cramer provides an in-depth analysis of the merger. He refers to it as a “transformational deal for Entercom” giving Entercom “a lot more heft – it will make it the #1 creator of local content in America.” He goes on to say that the new Entercom will become the second largest radio company in America.
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This year’s Radio Show delivered information, insights and entertainment. But above all, it clearly demonstrated a reminder that partnerships among our industry and with our advertising community are stronger than ever and remain critically important.
Over the course of three days, a lot was shared, presented and stated. So, here is a brief recap of what everyone should know in the form of a Top 10.
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In this episode of the Radio on Main Street podcast Erica Farber, President and CEO of the Radio Advertising Bureau, sat down at the recent Radio Show with Kirk Minihane from WEEI in Boston to talk about podcasting.
There’s a lot of buzz about podcasting these days and Kirk tells us more about what he loves about it. He also defines what he sees as the difference in being a podcaster and a broadcaster.