In this edition, Erica Farber, President and CEO of the RAB speaks with Louis Jones, EVP, Media & Data Practice at the 4A’s. The 4A’s was founded as a national trade association representing advertising agencies. Today they provide counsel to members on everything from new business development to succession planning to media transparency.
In this podcast they discuss the 4A’s mission, the state of the agency business and one of the most important ingredients for success – relationships.
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