Recently, RAB’s Dave Casper and Jeff Schmidt attended the Local Online Advertising Conference in New York City. They had a chance to talk with Gordon Borrell from Borrell and Associates – the organizer of the conference; and one of the keynote speakers, Rishad Tobaccowala who is the Chief Growth Officer for Publicis Group.
Rishad suggests that the future will not fit in the containers of the past, and this is causing widespread fear and confusion. He says all of us must change to meet the demands of a very bright future.
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