One word dominating the media world today is data and its importance in understanding our listeners, helping agencies and advertisers with their buying decisions, and analyzing the success of their marketing campaigns.
In this edition, Erica Farber, President and CEO of the RAB, speaks with Ruth Presslaff, Founder and President of Presslaff Interactive Revenue. You may have read Ruth’s company was recently acquired by Second Street and working in tandem, both companies are working with local media companies on their data and email strategies. How do we know what data to look at, to use and to collect? In each case the data needs to be relevant for our listeners and effective for our advertisers.
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