Understanding how radio listeners consume media and how technology affects their habits and behaviors as radio listeners is important information to know. Since the early 2000’s Jacobs Media, whose focus is guiding media companies in this age of digital disruption, has been aggregating multiple radio station databases to generate and publish a national study entitled “Tech Survey.”
In this edition of Radio on Main Street, Erica Farber, President and CEO of the RAB speaks with Fred Jacobs, President of Jacobs Media. Having recently released the 2018 survey results Fred shares some of the important learnings and strategic takeaways.
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