In this edition, Leah Kamon, who leads marketing and communications at the RAB, speaks with Chris Beresford-Hill, Chief Creative Officer at TBWA\Chiat\Day NY and the 2019 Radio Mercury Awards Chief Judge.
Chris riffs about audio, creative collaboration at the agency, how he approaches radio, and his feelings about Awards shows and specifically the Radio Mercury Awards.
Podcast: Play in new window | Download
Author: Annette Malave, SVP/Insights, RAB
Radio reaches millions of people every week. It connects personally with its listeners and can help drive brand awareness and sales. These are some of the topics that are covered in this blog on a weekly basis.
This week’s installment focuses on an extremely important role radio plays in local markets – it can save lives.
Author: Annette Malave, SVP/Insights, RAB
In today’s social world, consumers will connect, engage and follow brands that reflect their mindset and lifestyle. It’s one of the biggest challenges that brands have today. Developing that connection begins first with brand awareness or exposure. Numerous advertisers have successfully used radio to do just that – drive brand awareness and influence purchase intent. Nielsen studies have pointed to the important role radio plays in the effectiveness of any campaign. Also, one look at any of the Radio Mercury Award winners proves the impact and success that brands can experience.
Educating the next generation of broadcasters is an important topic. And just as important is exposing them to hands on experience before they enter the workforce full time.
In this edition, Erica Farber, President and CEO of the RAB, speaks with John Morris, Instructor of Radio and TV at the University of Southern Indiana. He is also the Faculty Advisor for the college’s radio station 95.7 The Spin. In addition to his full–time teaching responsibilities, John is the current President of College Broadcasters, Inc (CBI). CBI is a member driven organization serving students and advisors of college and high school electronic media outlets. Through events, programs and a network of expertise, it provides its members with educational and professional opportunities as well as facilitating advocacy.
Podcast: Play in new window | Download
Author: Annette Malave, SVP/Insights, RAB
According to projections by the U.S. Census Bureau, by 2045 50.3% of the U.S. population will be comprised of what is now considered racial minorities – Hispanic, Black/African-American, Asian, multiracial and others. While 2045 is more than two decades away, the shift is already impacting the marketing and advertising perspectives and strategies among many of today’s top national advertisers.
Last week, during the 2018 Association of National Advertisers (ANA) “Multicultural Marketing & Diversity Conference,” CMOs, marketing strategists, bloggers, TV hosts and even comedians spoke to the behavior and buying power of these consumer segments.
As the conversation continues to escalate, podcasting is proving to be a great brand extension for Radio’s on-air talent. In this edition, Erica Farber, President and CEO of the RAB speaks with Elaina Smith, co-host of NASH Nights Live heard every day Monday through Sunday 7PM-Midnight. A hot topic in country radio is the lack of female artists being played on-air. Elaina has taken this topic and created the opportunity to change that conversation with her podcast, entitled “Women Want to Hear Women”.
By cross promoting between her daily radio show and her podcast audience, she also reaches out through social media to help extend her brand. As she says, never underestimate the power of a hashtag.
Podcast: Play in new window | Download
Author: Annette Malave, SVP/Insights, RAB
Consumers today, specifically auto-buying intenders, shop differently. Reasons for differences in their shopping behavior are due to age, brand awareness and ad influence. Thanks to data collection via technology, there are now ways to quantify the impact of advertising and more importantly, the specific impact that can be attributed directly to radio.
