The term living legend is not always used correctly but in Jerry Lee’s case, the term absolutely applies. In this edition, Erica Farber, President and CEO of the RAB speaks with Jerry, who although is now out of radio station ownership, is still going strong.
As President of Spot Q Services, Jerry’s mission for 2019 is also a parting gift to the industry. His goal is for every radio station in the country to air great commercials.
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Author: Annette Malave, SVP/Insights, RAB
Parties. Food. Time with friends and family — and more food.
During this time of the year, everyone begins to talk about their resolutions for the New Year. One of the most common resolutions is getting fit/going to the gym.
Continue reading “Radio Reaches Health and Fitness
Club Members”
In this edition, Erica Farber, President and CEO of the RAB speaks with the local media industry’s leading analyst Gordon Borrell, CEO of Borrell Associates.
With the year coming to a close Erica wanted to catch up with Gordon to hear his thoughts on how local business fared for the year, the sales opportunities in 2019, and the real key for radio’s success.
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Author: Annette Malave, SVP/Insights, RAB
Food is fabulous! And it’s even better when someone else prepares it and serves it to you – whether it is in a casual dining establishment, white tablecloth restaurant or even in a to-go bag.
The restaurant industry has undergone vast changes to meet the expectations of consumers. They seek out unique foods and concepts that are authentic – in both flavor and experience. They also expect healthy options that will delight the inner foodie in them.
Studies have shown that words and sounds (especially those related to food) can bring imagery to mind – one of radio’s many strengths. And when you use any of these words or similar tactics within a radio commercial, radio drives restaurant search.
In this edition, Erica Farber, President and CEO of the RAB speaks with David Bevins, Chief Operating Officer for Connoisseur Media and the co-chair of the RAB’s Sales Advisory Committee.
From pre-call qualifications with potential new advertisers to sellers becoming more of a consultant or advisor to local businesses, David is looking forward to using what they learned from this year into a strong 2019. With competition at an all-time high, he believes radio sellers are the sustaining resource as the one person who cares so much about local businesses.
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Author: Annette Malave, SVP/Insights, RAB
Holiday shopping is in full swing. According to the National Retail Federation (NRF), over 165 million consumers shopped online from Thanksgiving through Cyber Monday. When it comes to spending, 77% of consumers will spend the same or more this year than last, based on another NRF survey.
With all this news about shopping, we thought it might be interesting to look at the overall buying habits and attitudes of AM/FM radio and streaming listeners.
Continue reading “Buying Attitudes of Radio Listeners
and Streamers”
