In this edition, Erica Farber, President and CEO of the RAB speaks with Richard Oatman, President of First Person Advertising based in Kansas City. With a strong background in radio sales, Richard has taken that experience and put it to work on behalf of small business owners. His clients must monetize their ad investments and they hold him accountable at all times.
His message for the New Year: “Every person in radio station management needs to focus on the number one reason for showing up to work every day – it is the client – and everything they do has to revolve around that.”
Podcast: Play in new window | Download