Marketron

Month: March 2019

Radio on Main Street Podcast Featuring Tom Langmyer, President & CEO of Great Lakes Media Corp.

Building a new company doesn’t happen overnight. It takes vision, careful planning, and making sure the proper resources are available and in place.

In this edition, Erica Farber, President and CEO of the RAB speaks with the founder of one of radio’s newest owners Tom Langmyer. As President & CEO of Great Lakes Media Corp. his mission is to use radio as the gathering point for community news, information, entertainment, events and local business connection. Tom is truly an evangelist for radio and for local radio.

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Legal Woes? Radio Drives
Legal Services Search

Author: Annette Malave, SVP/Insights, RAB

There are certain times in life when you need an advisor — someone that can provide you with counsel.  How do you find this type of person that can provide you with this service?  Advertising a service can be difficult because you need to drive awareness, influence behavior and develop trust.

Continue reading “Legal Woes? Radio Drives
Legal Services Search”

The Radio on Main Street Podcast Featuring Steve Newberry, EVP for Strategic Planning and Special Projects at the NAB

The FCC license of a radio or television station states it has the obligation to operate in the public interest. Fighting for policies that preserve and strengthen free, local broadcasting is the focus of the National Association of Broadcasters – the broadcasters’ voice in our nation’s capital.

In this edition, Erica Farber, President and CEO of the RAB speaks with Steve Newberry, EVP for Strategic Planning and Special Projects at the NAB. With a solid background in Radio and a true love for the industry he is focused on policy issues that affect local radio and television stations and on the NAB’s member benefits. One of their largest touchpoints for members is the upcoming NAB show where they will act as hosts to over 100,000 of their closest friends.

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Radio. It’s Personal

Author: Annette Malave, SVP/Insights, RAB

As radio continues to expand delivery of its content and information across various platforms and devices, the way listeners engage changes. Radio has always been an easy medium to use and technology has made it even simpler to tune into. With tablets and smartphones, via apps and streams, listeners can take their favorite radio station with them wherever they go.

Latinos are digitally savvy and avid tech users. This may be due to the Hispanic population being younger than the general population. But how does digital aptitude impact radio listening?

Continue reading “Radio. It’s Personal”

Radio on Main Street Podcast Featuring Megan Lazovick, Vice President at Edison Research

Country Radio Broadcasters, Inc. recently released the results of a research project titled, Understanding Parents, Teens and Country Music, conducted by Edison Research. Although the focus of the study was based on country music users, the overall findings of the research are applicable for parents and teens who listen to any type of music format on the radio.

In this edition, Erica Farber, President and CEO of the RAB speaks with Megan Lazovick, Vice President at Edison Research. Radio by far is the most listened to form of audio among the parents of teens but the research suggests that due to the vast technology options available, it’s the teenagers that may be changing their parents listening habits.

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Why Teens Matter, Part Two: Targeting Tomorrow’s Money Demo

Contributors:  Larry Rosin, Co-founder & President, Edison Research;  Megan Lazovick, Vice President, Edison Research;  Laura Ivey, Director of Research, Edison Research

We last left you with the findings from the latest study commissioned by the Country Radio Broadcasters in recognition of the 50th Country Radio Seminar, Understanding Parents, Teens, and Country Music. To refresh your memory, the study focuses on the nature of relationships between teens and their parents, how they bond over music, and how each one influences the other.

How can radio stations, advertisers, and agencies attract and engage with tomorrow’s “money demo?” Continue reading “Why Teens Matter, Part Two: Targeting Tomorrow’s Money Demo”

Radio on Main Street Podcast Featuring Becky Brenner, Consulting Partner with Albright, O’Malley & Brenner, Country Radio Specialists

Of all commercially licensed radio stations in the US there are more country formatted stations than any other format. The actual format of a station is focused on appealing to specific demographics and lifestyles within a specific listening area.

In this edition, Erica Farber, President and CEO of the RAB speaks with Becky Brenner, Consulting Partner with Albright, O’Malley & Brenner, country radio specialists.  They work with stations in many capacities from increasing ratings and revenue, to branding, research, coaching and mentoring.

When it comes to the content of a radio station, listeners and advertisers want what they want. And as broadcasters you want your message to resonate and have a clear call to action.

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Why Teens Matter, Part One: Understanding Teens’ Influence

Contributors:  Larry Rosin, Co-founder & President, Edison Research;  Megan Lazovick, Vice President, Edison Research;  Laura Ivey, Director of Research, Edison Research

We will hazard a guess right now that you, the reader of this article, are not a teenager. So we at Edison Research will tell you exactly what we think of teenagers: They are important. They are especially important to radio and to the businesses that want to reach them, and we have new research to tell us why.

Continue reading “Why Teens Matter, Part One: Understanding Teens’ Influence”