Author: Annette Malave, SVP/Insights, RAB
There’s no doubt that technology is impacting all industries. When it comes to the auto industry, the impact has been tremendous. From interactive dashboards to navigation systems to on-board safety features. Despite all these features, certain drivers still want simplicity and just be “able to turn their radio on or off” according to Tom Payton, AVP, Marketing Operations with American Honda Motor Company.
Townsquare Media is the 3rd largest owner of radio stations in the country. The company is a radio, digital media, entertainment, and digital marketing solutions company focused on being the premier local advertising and marketing solutions platform in small and mid-sized markets. They have no stations in the top 50 markets and all decisions in the company are based on a local first perspective.
In this edition, Erica Farber, President and CEO of the RAB, speaks with Bill Wilson, CEO of Townsquare Media. He shares his belief that radio is the heartbeat of the company and that people are their most important asset. You will also hear about the 6 core tenets of the company.
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Author: Tammy Greenberg, SVP, Business Development, RAB
The takeaway from the ANA (Association of National Advertisers) annual Media Conference was to embrace bravery, take risks and step up and recognize that business and brand growth is the “shiny new object.”
In his opening remarks that set the stage for the 700+ brand media and marketing attendees, Bob Liodice, CEO of the ANA, stated that the world’s leading brands are “activating brave.” It’s a shift from ensuring consistency to stimulating desire among consumers, from being marketing centric to acting enterprise centric, and from creating functional and emotional differentiation to changing a way a business goes to market. In order to do this, brands must intuitively understand their customers and they need to be willing to communicate in brave, iconic ways that will delight and deliver the way the consumer wants to receive it.
Have you ever been in a car listening to a radio spot for a product or service that interested you and then they asked you to call them? You didn’t have a pen handy nor did you have anything to write the phone number on.
In this edition, Erica Farber, President and CEO of the RAB, speaks with Bruno Tabbi, President of Ignition Toll Free. His company specializes in providing vanity toll-free phone numbers for businesses. A vanity number is a phone number that spells out a memorable word or phrase and can be used to create and establish a recognized brand. More specifically, a vanity number provides an advertiser with a specific response mechanism that helps them get the results they are expecting.
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Author: Annette Malave, SVP/Insights, RAB
Radio is an extension of every part of us. It’s our ears that listen. It’s our fingers that touch the dial or app. It’s our eyes when we want to know the traffic. It’s our heart when we hear the songs that we grew up with, and it’s our soul when we hear of any devastation in a local community.
Radio is an incredible force and impacts listeners like no other medium does. A look at some of the figures that pertain to radio helps to both quantify and qualify radio as a powerful medium.
According to Nielsen’s PPM data for the period January through November of last year, the News/Talk format captured the largest share of the 6+ audience with 10% of all listening being in the format, which likely benefited from the election cycle.
In this edition, Erica Farber, President & CEO of the RAB, speaks with Gabe Hobbs, President of Gabe Hobbs Media and one of the format’s most respected experts. They discuss the state of talk radio and the importance of sales and programming working together for a common goal.
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Contributor: Laura Ivey, Director of Research, Edison Research
Today’s environment of almost unlimited audio choices means advertisers and stations must craft targeted messages and personalized outreach to listeners. The more we understand consumers, the better we are able to speak to them, which brings importance to the understanding of ethnic listeners and their digital media habits.
Continue reading “Reaching African American and Hispanic Listeners Across
The Infinite Dial”
Research can be a great tool to help us understand more about a specific topic or subject. With information at our fingertips , it allows us to not only learn but it allows us to reach new conclusions.
In this edition, Erica Farber, President and CEO of the RAB speaks with Leigh Jacobs, Executive Vice President of Research Analysis at Nuvoodoo Media Services. He reinforces what an amazing, vibrant medium Radio is and the importance of the connections we make with listeners.
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Author: Annette Malave, SVP/Insights, RAB
According to the National Automobile Dealers Association (NADA), auto dealers had a trillion dollars in sales in 2018. Sales for 2019 have been difficult due to winter storms, the impact of the government shutdown and lower tax refunds. While vehicle sales may be affected by external influences, dealerships continue to advertise.
As a top spending ad category across multiple media, it’s important to understand the view dealerships have of the media options available to them. Continue reading “Radio Matters to Auto Dealers”
