Marketron

Month: July 2019

Radio on Main Street Podcast Featuring Alli Romano, Audio Columnist and Contributor for Media Village

 

How radio is perceived by advertisers, marketers and the public at large can sometimes be determined by how consumer and trade journalists represent the medium.

In this edition, Erica Farber, President and CEO of the RAB, speaks with audio columnist and contributor for Media Village, Alli Romano. She strongly believes radio and audio today remain fresh and exciting while still honoring tradition.  As advertisers have shifted budgets to digital, she also believes radio will grow through continually developing its digital assets.

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Radio – Important Among Internet Users

Author: Annette Malave, SVP/Insights, RAB

While the internet, sometimes referred to as a “network of networks,” was around in the ‘70s it did not become available to the public until the early ‘90s.  Since then, the ability for consumers to tap into the internet has had an incredible impact on everything they do – shopping, driving and even their media consumption.

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Radio on Main Street Podcast Featuring Dave Paulus, Director of Client Services at O’Brien et al Advertising in Virginia Beach, VA

As companies continue to be bought and sold and management changes occur, many of us will experience, through no fault of our own, the loss of a position.

In this edition, Erica Farber, President and CEO of the RAB speaks with former broadcaster and current advertising agency executive Dave Paulus, who recently took what he refers to as a “gap year.”  After spending years on the radio side, Dave joined one of the largest agencies in the Virginia Beach area, O’Brien et al Advertising, as Director of Client Services. He shares his journey of reinvention and offers some sound advice on what it’s like now being on the other side of the desk.

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Your Sports Bets and Radio

Contributor: Brad C. Deutsch, Principal, Garvey Schubert Barer, P.C.

It’s Been Just Over a Year Since the Supreme Court Opened the Floodgates – So, Can Radio Finally Start Taking Ads?

In May 2018, the Supreme Court sided with the State of New Jersey in Murphy v. NCAA, and struck down the Professional and Amateur Sports Protection Act (“PASPA”), which was a federal statute that prohibited states themselves from legalizing sports betting.[1]

While the Supreme Court’s decision did not automatically make sports betting legal, the decision did open the door for each state to decide whether sports betting should be legal within its borders.

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Radio on Main Street Podcast Featuring Bill Lynch, General Manager of Momentum Broadcasting

One of radio’s greatest strengths is making a difference in the local marketplace.

In this edition, Erica Farber, President and CEO of the RAB speaks with Bill  Lynch, General Manager of Momentum Broadcasting which operates four radio stations in Visalia, California.  Ranked number 108 in market size, the cluster has a strong local presence and has recently been recognized for their direct involvement in the community.  As you will hear, they have “put the local back into local.”

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“School’s Out For Summer”

Author: Annette Malave, SVP/Insights, RAB

“School’s out forever!”  Who doesn’t love that song by Alice Cooper.  No matter the generation, it’s a lyric everyone knows. We know it’s July but guess what?  School isn’t really out forever.  August is National Back-to-School month.

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Radio on Main Street Podcast Featuring David Halberstam Publisher of the Sports Broadcast Journal Website

On July 1, 1987, WFAN, the first sports talk radio station in the country, debuted in New York City. Thirty-two years later sports radio is alive and well and can be heard in cities across the U.S. The success of the format is centered around the facts that sports are live, they provide excitement, make listeners feel connected to the team and the team connected to the listeners.

In this edition, Erica Farber, President & CEO of the RAB speaks with David Halberstam, publisher of the Sports Broadcast Journal website.  They discuss the state of broadcast sports and why radio will always play an important role.

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Radio Gets You (a) Home

Author: Annette Malave, SVP/Insights, RAB

There are many important events in life – graduating, accepting a job, getting engaged or married and, of course, buying a home.  Important? Maybe. Stressful?  Absolutely!

If you haven’t had the experience, I’m certain that you know someone that has purchased, is in the process of doing so, or is currently searching for a home to buy. And no matter how you look at it, it is one of the biggest commitments you can make.  With a commitment like this, you need someone you can trust by your side.  Nope, not a significant other, mother, father or friend. You need a real estate agent and radio is there to help!

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The Connection Between Radio
and Independence Day

Author: Annette Malave, SVP/Insights, RAB

This Thursday, July 4th, Americans across the country will celebrate Independence Day. On this day, well over 80% of adults across age groups will celebrate in some way, according to the National Retail Federation.

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and Independence Day”