One of radio’s greatest strengths is making a difference in the local marketplace.
In this edition, Erica Farber, President and CEO of the RAB speaks with Bill Lynch, General Manager of Momentum Broadcasting which operates four radio stations in Visalia, California. Ranked number 108 in market size, the cluster has a strong local presence and has recently been recognized for their direct involvement in the community. As you will hear, they have “put the local back into local.”
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