How radio is perceived by advertisers, marketers and the public at large can sometimes be determined by how consumer and trade journalists represent the medium.
In this edition, Erica Farber, President and CEO of the RAB, speaks with audio columnist and contributor for Media Village, Alli Romano. She strongly believes radio and audio today remain fresh and exciting while still honoring tradition. As advertisers have shifted budgets to digital, she also believes radio will grow through continually developing its digital assets.
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