Marketron

Month: August 2019

Radio on Main Street Podcast Featuring Brian Mayfield, EVP for Ramsey Media, Home of the Dave Ramsey Show

With the many media choices available today for the listener, it is more important than ever to truly listen to the listeners

In this edition, Erica Farber, President and CEO of the RAB speaks with Brian Mayfield, EVP for Ramsey Media a division of Ramsey Solutions and home of the Dave Ramsey Show.  Brian shares how important it is to consistently test and measure your content against the audience to ensure that what you’re producing is relevant and fresh.  He also stresses the importance of matching the right advertisers with your content.

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Where Does Radio Fit in the 2020 Elections? – Update

Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

In June, PQ Media projected that political media buying could exceed $8 billion in 2020, possibly as high as $8.5 billion.  In Part 2 of the blog post, PQ Media reviews recent issues, events and state of the economy and provides insights into the 2020 political ad forecast.

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Radio on Main Street Podcast Featuring Greg Strassell, SVP Programming for Hubbard Radio

One of Radio’s greatest strengths is talent, and talent are defined as those both on the air as well as those off the air.

In this edition, Erica Farber, President and CEO of the RAB, speaks with Greg Strassell, SVP Programming for Hubbard Radio. Having competed with and observed the Hubbard Radio culture, he now plays an integral role within Hubbard, which is dedicated to their brands, the communities they serve and the individuals that work within the company.

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Political Media Buying 2020: Still Way Too Early Prediction

Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

In June, I posted two RAB blog posts regarding the upcoming 2020 elections. I stated that PQ Media is forecasting $8.33 billion is going to be spent by candidates and their PACs, as well as by special interest groups supporting/not supporting ballot initiatives or referendums. Radio was predicted to do well, fueled by candidates targeting multicultural audiences.

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Radio on Main Street Podcast Featuring Brad Deutsch, Principal of the Law Firm Garvey Schubert Barer, P.C.

Whether it be claims stated in an ad, contest rules, required paperwork for political to social media and posting photos online, the one question that always must be asked is, is it legal?

In this edition, Erica Farber, President and CEO of the RAB speaks with Brad Deutsch, Principal of the law firm Garvey Schubert Barer, P.C. Lawyers have a lot in common with sellers. It’s their job to identify and understand their client’s needs and objectives and in turn deliver results. As we will hear, it doesn’t take a lot of energy to be legally compliant and an ounce of prevention is often the best way to go.

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Local Radio is More Important Than Ever

Author: Annette Malave, SVP/Insights, RAB

In mid-July, a local newspaper that has been in existence for 233 years announced that it would be cutting its print version to only three days a week.  In an interview, the director of one of the local universities responded: “It’s devastating to communities.  Not only do they lose their news, it erodes everything else in terms of civic participation.”

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Radio on Main Street Podcast Featuring Brian Wieser, Global President, Business Intelligence, GroupM

The advertising industry, like the radio industry, is focused on continuing to gather and analyze actionable marketplace intelligence to provide their clients with insights and intelligence on markets,  audiences, partners and platforms to name a few.

In this edition, Erica Farber, President and CEO of the RAB speaks with Brian Wieser, Global President, Business Intelligence, GroupM.  Highly regarded in the marketing, media, advertising and technology fields as a research analyst, Brian joined GroupM earlier this year to provide insights that will help their clients continue to grow.

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Radio’s Workplace Listening is BIGGER Than Ever

Contributor: Leigh Jacobs, EVP Research Analysis, NuVoodoo Media Services

Consumers today are connected 24/7. They have the ability to tap into news, entertainment and information whenever, wherever and in whatever format they want. Thanks to technology, the connection with radio continues – into the workplace.

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