With the many media choices available today for the listener, it is more important than ever to truly listen to the listeners
In this edition, Erica Farber, President and CEO of the RAB speaks with Brian Mayfield, EVP for Ramsey Media a division of Ramsey Solutions and home of the Dave Ramsey Show. Brian shares how important it is to consistently test and measure your content against the audience to ensure that what you’re producing is relevant and fresh. He also stresses the importance of matching the right advertisers with your content.
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