The job of a General Sales Manager continues to change. With revenue growth and revenue enhancement at the top of the list of responsibilities, today’s GSM must equally stay focused on managing for change while coaching and leading their teams in new and different ways.
Erica Farber is the President & CEO of the RAB and in this edition she speaks with David Greene, one of the General Sales Managers for Entercom in St. Louis.
Whether it be leading integrated campaign development that can be executed across multiple platforms or coming up with creative and actionable sales solutions, it is about maintaining a positive outlook and having a clear understanding of how success will be measured.
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