Author: Tammy Greenberg, SVP/Business Development, RAB
Radio has long been known as a deeply personal, trusted and supportive partner for consumers, communities, and companies of all stripes. Fostering unity is part of the DNA of the more than 15,000 radio stations across the country. It is the spirit of radio.
The one thing we all have in common, no matter what our job title is, what market we work in or who we work for – we all experience change. How we deal with change can determine our success.
In this episode of Radio on Main Street, Erica Farber, President and CEO of the Radio Advertising Bureau speaks with industry leaders Hartley Atkins, Jonathan Brewster and Susan Larkin about the fine art of managing through change.
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Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research of PQ Media
In August 2019, PQ Media projected that political media buying would reach $8.33 billion in 2020. This projection was made before Michael Bloomberg became a Democratic presidential candidate and spent over $500 million in his failed attempt to win the nomination. Additionally, since the original projection was made, the COVID-19 pandemic hit, requiring politicians to revise their media buying strategies because planned rallies and fundraising events had to be cancelled.
Since the last blog post, a few items have happened which will impact the 2020 presidential and other elections.
Author: Tammy Greenberg, SVP/Business Development, RAB
Mahatma Gandhi famously said, “be the change that you wish to see in the world.” This simple, yet meaningful advice is perhaps more relevant and inspiring today than when it was first spoken.
There has been a marketing shift brewing over the past several months that has been ignited and fast-tracked by the current climate. We are seeing brands across all categories expressing their humanity, supporting consumers, contributing and leading social justice causes and using the power of their voice to publicly express their values and lead by example to inspire and activate change.
Contributor: Angela Jeffrey, VP Brand Management, ABX
In a recent study of 168 COVID-19-related Radio ads measured by Advertising Benchmark Index (ABX) since March 4, advertising effectiveness scores were amazingly high. Radio spots featuring thanks to first responders, helpful advice to listeners regarding resisting the virus and conveying a serious tone in their announcements all did well. Below is a look at how Radio is performing right now, including a close look at five of the top ten COVID-19 spots, showing how effective Radio can be during a time of crisis.
Continue reading “Radio Ad Effectiveness Scores Go Sky High with COVID-19 Messages”
Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research of PQ Media
It’s been over nine months since I last posted on the RAB blog regarding political advertising and marketing during the 2020 elections. Back then, there were still more than 20 major Democratic candidates, enough to compose a football team. Two Democratic debates had been aired, as top candidates jockeyed for the lead. Primaries were still months away and candidates were in full fundraising mode. Donald Trump and the Republican Party were on edge about the 2020 elections. On the one hand, they were touting the strength of the US economy, although there were fears of a recession if the US-China tariff trade wars escalated. On the other hand, impeachment was being discussed, but it related to the obstruction findings in the Robert Mueller report. Based on the political environment in August 2019, PQ Media was predicting that political media buying would reach $8.33 billion in 2020.
