Marketron

Month: September 2020

Inclusive, Diverse and Community

Author: Annette Malave, SVP/Insights, RAB

Inclusiveness and diversity are words that we are hearing a lot lately. Sometimes they are used interchangeably, when in fact, they are different. According to the Cambridge dictionary, inclusiveness is “the quality of including many different types of people and treating them all fairly and equally.” Diversity is “the condition or fact of being different or varied; the mixture of races and religions that make up a group of people.”
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Why Aren’t Boomers Targeted?

Author: Annette Malave, SVP/Insights, RAB

Have you ever heard of Sutton’s Law? It’s based on the principle that when diagnosing something, you should first consider the most obvious. It is based on bank robber “Slick” Willie Sutton’s response to a reporter’s question: “Why do you rob banks?” His response? “Because that’s where the money is!” This same response could be applied to the question; “Why boomers?”

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The Influence of Hispanics in the U.S.

Author: Annette Malave, SVP/Insights, RAB

September 15 marks the start of Hispanic Heritage Month, which recognizes and celebrates the contributions of American citizens whose ancestors can be traced to Central and South America, Mexico, Spain and the Caribbean. Hispanics have had a tremendous impact on everything in the U.S. – food, culture, entertainment and even population growth.
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Radio Reaches the Swing Voter

Contributor: Stephanie Digeon-Heath , Client Services, The Media Audit

On November 3, 2020, Americans will head to the poll and decide whether to reelect Trump or whether to elect former Vice President Biden as president. For loyal supporters of either candidate, their minds are most likely made-up. However, this may not be true for all Independents. Independents are thus considered pivotal voters. “Presidential general elections are generally determined by two factors: the size and relative enthusiasm of each major party’s base, and which way the swing voters in the middle go,” said Charlie Cook, a political analyst and founder of The Cook Political Report, a nonpartisan online newsletter. The closer the race, the more pivotal Independents voters become.

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The Power of Integrating Radio and Digital Advertising

Contributor: Todd Kalman, Senior Vice President of Sales, Marketron

There really is no better medium than radio for connecting advertisers to the target consumers they seek. Across the U.S., you’ll find radio stations that have been fixtures in their communities for many, many decades, with a long and proven track record of highly successful results for their advertisers. The COVID-19 pandemic has only strengthened listeners’ connections to their favorite stations. In fact, studies show that people are tuning in more in their cars and homes and streaming more via their devices. In uncertain times like these, radio is a lifeline to information and a morale booster for people who are cut off from their usual social outlets.

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