Author: Annette Malave, SVP/Insights, RAB
Last week’s post highlighted radio advertising as trusted by consumers, according to a YouGov survey. The latest Total Audience Report from Nielsen not only confirms that finding, but also illustrates that radio ads are very/somewhat trustworthy among adults 18-34. Yes, they are listening, and they trust the ads they hear on radio.
Author: Annette Malave, SVP/Insights, RAB
After a tumultuous year, consumer confidence and optimism are slowly on the rise. According to the Consumer Confidence Index®, these improved in February after an increase in January. While confidence is increasing, what about the issue of trust?
Author: Annette Malave, SVP/Insights, RAB
If you are reading this, chances are either you, or someone you know, learned a new skill or used a new tool in 2020. According to a CRAFTSMAN Built@Home Survey, 78% of adults sharpened their home improvement skills. They also learned how to use various power tools, like drills, sanders and even table saws. Meet the new DIYer.
Author: Madison Wright, Events and Communications Coordinator, RAB
You may be looking at this title and are thinking “Gen Z doesn’t listen to the radio; social media is where you reach them.” Did you know that radio reaches nearly 44,000,000 Gen Zers every week, according to Edison Research? While this group makes up around 20% of the U.S. population, per Statista, there is no denying the listening power of Gen Z.
Continue reading “Gen Z is Tuning into Radio – Social
Media Platforms are Taking Notice”
Author: Tammy Greenberg, SVP/Business Development, RAB
IAB published survey results at the end of 2020 indicating that 64% of media buyers said they will focus on digital performance marketing in 2021 with the ability to evaluate plans and results more frequently.
With significant advancements in the attribution space, radio has been able to prove unequivocally that it is one of the most effective media in driving online behavior among all target audience groups.