Author: Annette Malave, SVP/Insights, RAB
Before the pandemic, traditional aspects of the auto purchase were changing. People were considering subscription auto plans versus ownership. Vehicle options were also shifting. COVID-19 changed all that.
Traditional vehicle ownership is still considered to be the most convenient, practical and flexible by consumers. When it comes to audio entertainment, traditional sources are important.
Continue reading “Tradition is Valued by Auto Buyers”Author: Annette Malave, SVP/Insights, RAB
There’s nothing more thrilling for some than shopping for a new sofa, bedroom set, stove or refrigerator. It is so important to find the that one item that is just what you are just looking for or to quote the fairytale, the one that is “just right.” Looking for that “just right” item isn’t as easy today.
Continue reading “Radio Delivers for Furniture and Appliances”Author: Annette Malave, SVP/Insights, RAB
Although some adults have already started their holiday shopping, there are some that will wait for the right time to purchase something new and shiny – for themselves or as a gift. The new and shiny isn’t a car, it’s jewelry.
Continue reading “Radio Sells Silver and Gold”Author: Annette Malave, SVP/Insights, RAB
Radio. It’s not just about a medium nor a device or platform. It’s about the people.
Continue reading “Celebrating a Career in Radio”
