Month: February 2023

The ANA Masters of Marketing Conference showcases creative thinking and strategies from some of the world’s top CMOs and leading brands on what they have implemented to meet customer needs, drive growth and inspire change.
 
In the fourth episode of the Radio on Main Street ANA Masters series, Erica Farber speaks with Brent Christenson, Global Director, Marketing Capability for Alcon Laboratories who has worked across industries that include confection, medical devices, pharmaceuticals and more. Brent shared important advice when determining how to create advertising budgets and the strength and captivated audiences that radio provides to the plan. Brent reinforced how and why radio is a hugely important vehicle and should be a part of everyone’s brand plans.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

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Each year, the RAB Business Development team, led by Tammy Greenberg, attends the ANA Masters of Marketing Conference, a four-day conference that brings together brand marketers from large and small companies allowing them to tap into best practices, case studies and insights while also learning about the latest consumer trends from leading marketing and advertising executives. The conference showcases creative thinking and strategies from some of the world’s top CMOs and leading brands on what they have implemented to meet customer needs, drive growth and inspire change.

The third episode of conversations with ANA’s Marketing Masters is available now in the Radio on Main Street. In this podcast, we hear the conversation between Erica Farber and Brad Epstein, Senior Manager, Consumer Marketing and Activations, with the USTA, the United States Tennis Association. Brad shares how important it is to understand people’s habits to connect with them in a meaningful way and radio’s unique ability for connecting with the passions of our listeners.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio on Main Street was on site for four days at the ANA Masters of Marketing Conference where creative thinking and innovative strategies that inspire change and drive growth were shared by some of the world’s top CMOs and leading brands.

Over the next several weeks, we invite you to tune in to a special edition Radio on Main Street podcast series as Erica Farber, President and CEO of the RAB, speaks with “Masters of Marketing” and dives into their marketing goals, the issues they’re most focused on and of course, their thoughts about radio. 

Though the conference took place in October, we consciously held back until after the winter holidays and the hoopla of the Super Bowl subsided to give you the chance to soak in the substance of the conversations.  

Speaking of disruptive substance… this inaugural episode kicks off with the always provocative and brilliant Jeff Charney, Founder and Chief Creative Officer of MKHSTRY, an invite-only nationwide marketing collective that drives historic business transformation. As you might know, Jeff was the former CMO of Progressive Insurance and Aflac and started MKHSTRY in April of 2022.  A believer in the scarcity model, this is Jeff’s FIRST and ONLY podcast (up to this point) so listen up, because it might not happen again for a while.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download