Each year, the RAB Business Development team, led by Tammy Greenberg, attends the ANA Masters of Marketing Conference, a four-day conference that brings together brand marketers from large and small companies allowing them to tap into best practices, case studies and insights while also learning about the latest consumer trends from leading marketing and advertising executives. The conference showcases creative thinking and strategies from some of the world’s top CMOs and leading brands on what they have implemented to meet customer needs, drive growth and inspire change.
The third episode of conversations with ANA’s Marketing Masters is available now in the Radio on Main Street. In this podcast, we hear the conversation between Erica Farber and Brad Epstein, Senior Manager, Consumer Marketing and Activations, with the USTA, the United States Tennis Association. Brad shares how important it is to understand people’s habits to connect with them in a meaningful way and radio’s unique ability for connecting with the passions of our listeners.
Click here for all episodes from Season 2: NAB Show
Catch up on episodes from Season 1: ANA Masters of Marketing
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