Marketron

Month: June 2023

Radio On Main Street featuring Julie Koehn, owner and President of Lenawee Broadcasting

In the eighth episode of the NAB Show series, we hear Julie Koehn, owner and President of Lenawee Broadcasting. Julie shared her biggest issue today centers around AM Radio and as we heard it is not just a safety issue but a community issue as well for so many local areas.  The episode also focuses on the need for the industry to promote Radio as a career destination for the next generation.  It’s a motivating call for action! 

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio On Main Street, featuring Tim Clarke, Senior Vice President of digital audio content at Audacy

Our seventh episode of this continuing series features Tim Clarke, Senior Vice President of digital audio content at Audacy.  Tim shares his belief that the biggest opportunity to grow our audience exists in letting our listeners learn they can consume us digitally everywhere and make that a daily habit.  He also reminds us of the special attributes of the radio industry!  

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio On Main Street featuring Carla Lieble, General Manager of Zimmer Radio & Marketing Group

In this sixth episode of Radio On Main Street NAB Show series, we feature Carla Lieble, General Manager of Zimmer Radio & Marketing Group.  With 14 radio stations, a lifestyle magazine and an in-house advertising agency, Carla is focused on delivering marketing solutions and opportunities for her clients.  And she’s able to do so by building a strong company culture which she feels is her number one priority. Listen in to Carla’s conversation with Erica and how she recruits and hires for attitude and trains for skills.   

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio On Main Street featuring Bill McElveen, Regional President and Chief Compliance Officer for Alpha Media

Episode five of Radio On Main Street’s NAB Show Series features Bill McElveen, Regional President and Chief Compliance Officer for Alpha Media. The company owns or operates 207 radio stations in 44 markets across the country. 

With community involvement at the forefront, Alpha has taken it seriously by encouraging all employees at each station to be personally involved with organizations that can use an extra hand.  Bill shares how the ‘Alpha Cares’ initiative fosters company culture and engages the community.    

Bill also discusses the importance of recruiting the next generation of broadcasters and how critical it is to the future of broadcast radio.  

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio Accelerates Customer Activity for Auto Services

Author: Annette Malave, SVP/Insights, RAB

In 2022, the typical driver lost 51 hours sitting in traffic. That’s a lot of wear and tear on a vehicle – regardless of the city you live in. With 12.5 as the average vehicle age on the roads today, there are service opportunities for independent service businesses and auto franchises alike.

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How Radio Builds Effectiveness for RMN Campaigns

The complementary effectiveness of radio’s always-on audience and retail media networks’ deep dataset

Author: Tammy Greenberg, SVP/Business Development, RAB

The marketing industry has long leaned into results-driven marketing efforts that square up against specific goals, audiences, and strategies. Today, due in part to the current financial climate, seemingly all marketing is performance marketing, with metrics defined by cost per audiences reached, served, and, ultimately, converted.

Continue reading “How Radio Builds Effectiveness for RMN Campaigns”

Be a Marketing Resource for Your Advertisers: Here’s How

Contributor: Bo Bandy, GM Digital & SVP Marketing, Marketron

Building relationships with your clients starts and ends with earning their trust. Being transparent, asking the right questions and sharing informed recommendations can make you a valuable resource. Over time you become an ally because the connection is much more than transactional. 

Continue reading “Be a Marketing Resource for Your Advertisers: Here’s How”