Author: Annette Malave, SVP/Insights, RAB
With Thanksgiving behind us, it means that the holiday shopping frenzy is just beginning, or is it? If you are following consumer sentiment reports, it is anyone’s guess as to how “frenzied” it will be. Retailers will need to be diligent about product promotions and sales and where they promote them.
Continue reading “Radio Puts a Bow on Holiday Gift Shopping”In our twelfth episode of the series, we hear the conversation RAB’s Erica Farber had with Ginny Brophey, known on-the-air as Ginny Rogers. She is the brand manager and mid-day on-air talent at 97.5 WOKQ, the largest country radio station in New Hampshire. As we continue to hear, great radio is made by talented personalities and great storytelling. By sharing these great stories and experiences, the audience can then relate to the personalities and what they’re sharing and truly build trust with your listeners.
As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.
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In our eleventh episode of the series, we hear the conversation RAB’s Erica Farber had with Enrique Santos, host of the Enrique Santos show heard daily on 27 stations in Spanish. Enrique brings his street smarts and community into this successful radio show. He is also host of a weekend show called “On the Move” heard on iHeartRadio’s CHR stations which is broadcast in English with a Latino focus. He is president & chief creative officer for iHeart Latino where he heads iHeartMedia’s Latin strategy including My Cultura Podcast Network showcasing Latino creators and their experiences. Enrique speaks about the importance of having people within an organization that are part of the community that live, understand and also speak the language.
The Latino market in the U.S. represents many different countries and there are cultural nuances to each community, as well as the language itself.
As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.
Click here for all audio blogs from Season 3: Radio Influencers
Click here for all audio blogs from Season 2: NAB Show
Podcast: Play in new window | Download
In our tenth episode of the series, we hear the conversation Erica Farber had with Andrew Boris, morning show host for 101.5 WPDH in Poughkeepsie, New York, for Townsquare Media. Known as Boris on the air, he’s been waking up New York’s Hudson Valley for the last 30 years with his show focusing on hyper-local topics, the things with which his listeners really care about and connect. Andrew shares that radio is the most intimate medium there is and how important the relationship is between radio and someone sitting in their car, at their desk or listening with their earbuds. The connection with the person on the radio extolling the virtues of your product is priceless and unlike any other form of advertising.
As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.
Click here for all episodes from Season 3: Radio Influencers
Click here for all episodes from Season 2: NAB Show
Podcast: Play in new window | Download
Author: Annette Malave, SVP/Insights, RAB
This past September, the National Highway Traffic Safety Administration released vehicular crash statistics for first half 2023. There were just under 20,000 estimated vehicular fatalities from January to June of this year. It is a shocking number, and sadly, it is just 3% lower when compared to 2022.
Continue reading “Radio Works for Personal Injury Attorneys”In our ninth episode of the series, we hear the conversation RAB’s Erica Farber had with Josh Brubaker, known as Bru, who is an on-air personality for Audacy’s Top 40 and HOT AC stations. He is also the host of a Sunday night show on all of Audacy’s country radio stations. He is also the self-proclaimed CEO of Tik Tok Radio. Bru’s social media and on-air radio presence has him connecting with large audiences on multiple platforms. And as Bru states, when an advertiser invests in a radio talent and that talent is passionate about the product and loves it and believes in it, it can absolutely work in their favor.
As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.
Click here for all episodes from Season 3: Radio Influencers
Click here for all episodes from Season 2: NAB Show
Podcast: Play in new window | Download
Author: Nick Arias, Research & Insights Assistant, RAB
At some point in our lives, we’ve all had a favorite meal from a fast-food restaurant – a hamburger, rib sandwich, chicken or just fries. No matter what the restaurant or meal is, the one thing that people have in common is a love for that favorite food.
Continue reading “Radio Listeners are Craving Fast Food”
