In our tenth episode of the series, we hear the conversation Erica Farber had with Andrew Boris, morning show host for 101.5 WPDH in Poughkeepsie, New York, for Townsquare Media. Known as Boris on the air, he’s been waking up New York’s Hudson Valley for the last 30 years with his show focusing on hyper-local topics, the things with which his listeners really care about and connect. Andrew shares that radio is the most intimate medium there is and how important the relationship is between radio and someone sitting in their car, at their desk or listening with their earbuds. The connection with the person on the radio extolling the virtues of your product is priceless and unlike any other form of advertising.
As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.
Click here for all episodes from Season 3: Radio Influencers
Click here for all episodes from Season 2: NAB Show
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