Author: Annette Malave, SVP/Insights, RAB
Businesses and organizations have struggled over the past few years filling open roles or just retaining staff. There appears to be good news on the horizon as numerous publications and economists are reporting that this phenomenon is over.
Continue reading “Hiring? Radio Can Get the Job Done”In our fifteenth episode of the series, we hear the conversation Erica Farber had with Kellie Rasberry, co-host of the nationally syndicated Kidd Kraddick Morning Show based out of Dallas and syndicated by YEA Networks. Kellie just celebrated her 29th anniversary on the show, and along with Big Al Mack, J-Si and part-timers Justin and Ana, she continues the legacy of the founder of the show, Kidd Kraddick, who hosted the show until his untimely death 10 years ago.
Kidd used to tell Kellie, go out and lead an interesting life, then go on the air and talk about it. The show is a part of so many people’s memories. Kellie describes the show as a shining light in some very dark times. This is yet another great example of the difference radio can make in people’s lives.
As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.
Click here for all audio blogs from Season 3: Radio Influencers
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In our final episode of the “Radio Influencers” series, we hear the conversation RAB’s Erica Farber had with the incredible Ellen K of iHeartRadio, morning host on KOST 103.5 in Los Angeles, which is also syndicated on Saturdays across the country. With an incredible career, supporting not one but two well-known radio hosts, Ellen K has been waking up Los Angeles with her own supporting cast for the last eight years. Her show is purpose-based with a focus on enhancing people’s lives and she loves making a daily connection to her listeners’ lives. It’s yet another testament to the power of radio.
As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.
Click here for all audio blogs from Season 3: Radio Influencers
Click here for all audio blogs from Season 2: NAB Show
Podcast: Play in new window | Download
In our fourteenth episode of the series, we hear the conversation RAB’s Erica Farber had with author, philanthropist, columnist and host of Detroit’s longest-running afternoon radio show, Mitch Albom, heard on weekdays from 4 p.m. – 6 p.m. on the legendary WJR. His show is a mixture of entertainment and information: a good dose of humor but welcoming to outside opinions and a variety of diverse voices for which he is a ringleader. While we live in a video and a mobile world, there is an intimacy to radio and a connection people make with radio hosts. Radio is just a voice and when you exclusively make a voice connection, you’re really speaking to somebody. The intimacy of radio makes a connection more so than anything else.
As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.
Click here for all audio blogs from Season 3: Radio Influencers
Click here for all audio blogs from Season 2: NAB Show
Podcast: Play in new window | Download
In our thirteenth episode of the series, we hear the conversation Erica Farber had with Crystal Rosas, co-host of the afternoon show on Z100 in New York City, Maxwell & Crystal. Social media not only helps our radio influencers prep for their show, but it also helps to extend their brand. Every day, Maxwell & Crystal are letting their listeners know what their schedule is, what prizes they have and hot topics they can chime in on. They post funny videos and ask listeners to comment. It’s a great way to connect and stay connected with their listeners and has become a vital tool to use every day.
As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.
Click here for all audio blogs from Season 3: Radio Influencers
Click here for all audio blogs from Season 2: NAB Show
Podcast: Play in new window | Download
Author: Tammy Greenberg, SVP/Business Development, RAB
The current economic environment and consumer concerns over inflation are challenging marketers and media alike to do more with less in an increasingly complicated and competitive marketplace. Add to that the ongoing threat of another health crisis, the rapid influx of advancing technology, and the multiplicity of events in 2023 and their long tail impact, one thing has remained stable, efficient, results-driven, and a trusted partner to marketers. Radio.
Continue reading “Radio Works to Drive Business Forward”
