Contributor: Beth Osborne, director, marketing and content, Marketron
As digital advertising continues to become a growing part of a station’s revenue, you may have a book of businesses that are digital-only advertisers. Maybe they aren’t convinced of the value of radio ads or seek an audience outside of your station demographics. For new advertisers, they may have never purchased an audio ad before. There are many reasons they may be in this bucket. The question is, should they be?
Continue reading “Why Digital-Only Brands Should Become Broadcast Radio Advertisers”