Author: Annette Malave, SVP/Insights, RAB
Companies and businesses often have a challenging time finding job candidates. Finding qualified job candidates is even more difficult.
Continue reading “Radio is a Workhorse for Recruitment”Month: October 2024
Why Do Local Companies Need to Advertise Continuously?
Contributor: Beth Osborne, director, marketing and content, Marketron
Advertising is continuous. The biggest brands in the world are still buying media, so why wouldn’t a local business? The argument that everybody already knows the business doesn’t hold up in the modern world. Just because a consumer knows a company doesn’t mean it’s at the top of their mind or has value in their eyes.
Continue reading “Why Do Local Companies Need to Advertise Continuously?”Radio reaches grocery shoppers as they deal with a volatile economy
Author: Victor Texcucano, Content Coordinator, RAB
Inflation is apparently cooling. Well, at least that’s what some of us keep hearing. Grocery shopping, however, still feels like it is draining our bank accounts. Things are improving, however, but food retailers should promote savings to reach cost-consumers in their area.
Continue reading “Radio reaches grocery shoppers as they deal with a volatile economy”Is Creative Wearout a Thing?
Contributor: Angela Jeffrey, Vice President Brand Management, ABX Advertising Benchmark Index
Is Creative Wearout a Thing … in radio? RAB recently asked ABX Advertising Benchmark Index to investigate this question and come up with a definitive answer.
Continue reading “Is Creative Wearout a Thing?”