Marketron

Month: November 2024

Radio On Main Street Featuring Sally Gilotti, vice president, brand and communications, and Bradley Smith, channel marketing, Children’s Miracle Network Hospitals  

In the fourth episode of this latest season, Mike Hulvey had the opportunity to ‘stand’ and chat with Sally Gilotti and Bradley Smith, passionate marketers at Children’s Miracle Network Hospitals. The duo, along with their colleagues, attended the conference as an opportunity to hear directly from their partners and other marketers and see what innovations they may be able to tap into as they are continuously looking for ways to become better storytellers and share the importance of the work and impact happening locally at their hospitals across the country. Radio has been a great partner to Children’s Miracle Network Hospitals, and you’ll hear just how appreciative the team is to be able to make a difference in our local communities and help improve the lives of kids and families alike.   

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

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Radio On Main Street Featuring Pierre Bouvard, chief insights officer, Cumulus Media/Westwood One 

Cumulus Media/Westwood One’s Chief Insights Officer Pierre Bouvard is no stranger to the ANA’s industry conferences where he has been passionately advocating the radio industry’s value proposition to marketers and advertisers for many years. In this third episode of the series, Bouvard sat down with Mike Hulvey and shared not only his passion for the audio medium, but also the exciting industry wide efforts to enhance radio’s story especially as it relates to measurement and attribution and the ROI it delivers for our clients including sharing a local creative success story featuring Steve’s Pest Control – a Radio-Mercury-Awards-winning brand.

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

Podcast: Play in new window | Download

Radio On Main Street Featuring Catherine Price, Associate Brand Manager, Seagram’s Escapes

In this second episode of the series, we hear Mike Hulvey’s conversation with Seagram’s Escapes Associate Brand Manager, Catherine Price, where she shares how Seagram’s Escapes endeavors to fully understand their consumer and meet them where they are. We get to listen in and have a sneak peek into an upcoming campaign that leans into fandom, how the company is leveraging the AI toolbox to reach consumers and how radio delivers for the brand. Enjoy this insightful interview. 

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

Podcast: Play in new window | Download

Radio On Main Street Featuring Shelly Palmer, president and CEO, The Palmer Group 

At the Association of National Advertisers’ (ANA) annual Masters of Marketing conference, RAB’s team had the opportunity to chat with marketers, media professionals and thought leaders to understand what’s ahead in advertising. We were specifically interested in how advanced technology, creative and the evolving consumer are key to growth and opportunities ahead for radio, media and marketers. In the first episode of this new Radio on Main Street season shot on location at the conference, RAB’s Mike Hulvey sat down with thought leader Shelly Palmer, president and CEO of The Palmer Group, to hear his insights and thinking around how AI and technology are changing the world we live in and media’s opportunities and challenges. Enjoy, and be sure to stay tuned every Wednesday for a new episode.  

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

Podcast: Play in new window | Download

Time for a 5-Minute Timeout

Contributor: Rich Tunkel, Managing Director, Nielsen Audio

If you think three minutes goes by quickly you can try holding your breath, although it’s not recommended. I doubt you’ve ever spent half that time with a single social video or post, but you’d still be included in the impression figures. Advertisers credit just a few seconds as an impression when it comes to digital video ads. But until now, radio has required a full five minutes of exposure for a listener to qualify to be part of the audience.

Continue reading “Time for a 5-Minute Timeout”

Why Radio Should Play a Central Role in Multicultural Campaigns

Author: Tammy Greenberg, SVP/Business Development, RAB

The constantly evolving makeup of today’s American population has made it one of the most ethnically diverse and multicultural nations in the world. From a marketing perspective, multiculturalism is a challenging concept to activate; developing creative and selecting the right mix of media that will achieve relevance across a multicultural spectrum is a difficult feat. For efficiency, many brands will market in a way that either appeals to the cultural nuances of a total market, a specific race, or communities of people who share the brand’s values.

Continue reading “Why Radio Should Play a Central Role in Multicultural Campaigns”