Author: Annette Malave, SVP/Insights, RAB
During this time of year, we all try to find some time to take a breath and look back at the events of the year. Some will make you laugh, while others may make you cry.
Continue reading “2024 – A Look Back”Month: December 2024
Radio On Main Street Featuring Alan Schulman, managing partner, chief creative & content officer, UpperRight
In the fifth episode from the ANA Masters of Marketing conference, we hear from Alan Schulman, managing partner and chief creative officer of UpperRight, a content supply chain company that is focused on helping marketers with the ‘soup to nuts’ approach of creative. Alan was at the ANA conference to unveil part two of the ANA’s Playbook entitled “Generative AI in Creative and Content Generation” and he took some time to sit down with RAB’s Mike Hulvey to discuss the intersection of AI, creative and a common theme we heard at the conference – human emotions are key, and that cannot be lost in the lure of the technology.
Click here to watch the interview on our YouTube channel.
Click here for Season 6: 2024 ANA Masters of Marketing podcasts
Click here for Season 5: 2024 NAB Show podcasts
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Radio On Main Street Featuring Joyce Wade, vice president, marketing, Church Pension Group
In the sixth episode of the series, we hear from Church Pension Group’s vice president of marketing Joyce Wade in an illuminating conversation with RAB’s Tammy Greenberg. Church Pension Group exists to support the clergy and lay employees of The Episcopal Church system in their calling to spread the gospel. The organization offers financial products to help this niche group of consumers envision and plan for their retirement and understand how they go to market. You’ll be reminded of the importance of informing, entertaining and inspiring your audiences and consumers to enable them to live their best possible lives.
Click here to watch the interview on our YouTube channel.
Click here for Season 6: 2024 ANA Masters of Marketing podcasts
Click here for Season 5: 2024 NAB Show podcasts
Podcast: Play in new window | Download
Radio On Main Street Featuring Josh Rahmani, chief revenue officer, audio division, Urban One
In the seventh episode of this latest series, Mike Hulvey sits down with Josh Rahmani, chief revenue officer for the Audio Division of Urban One to chat about several of the takeaways from the ANA conference. Josh happens to serve on RAB’s Board of Directors and equally important is a terrific partner to both broadcasters and advertising clients. You’ll hear some of the key themes including why connections that are authentic, real and human matter and how these elements set radio apart.
Click here to watch the interview on our YouTube channel.
Click here for Season 6: 2024 ANA Masters of Marketing podcasts
Click here for Season 5: 2024 NAB Show podcasts
Podcast: Play in new window | Download
Radio On Main Street Featuring Phillip Lomax, executive vice president of business development, MediaScience
In the eighth episode from the ANA Masters conference we hear from Phillip Lomax, executive vice president of business development for MediaScience. and gain insights into the research company’s work and the use of scientific data in the media space. Specifically, Phillip talks about how emotion created through programming content transfers over to the advertising adjacent to it and when that happens, how brands benefit. We also hear how radio is unique in this space and how we can further lean into our radio personalities to benefit our advertising partners.
Click here to watch the interview on our YouTube channel.
Click here for Season 6: 2024 ANA Masters of Marketing podcasts
Click here for Season 5: 2024 NAB Show podcasts
Podcast: Play in new window | Download
The Power of Social Media and Radio
Author: Nick Arias, Research & Insights Assistant, RAB
According to Edison Research’s The Infinite Dial 2024 study, an estimated 235 million people (82%) are social media users.
Continue reading “The Power of Social Media and Radio”Radio Builds Home Improvement Businesses
Author: Annette Malave, SVP/Insights, RAB
If you are a homeowner, you are most certainly familiar with the “honey-do” list. (If you are not a homeowner, it is a list of maintenance tasks that need to be done around the home.) Somehow, these lists never seem to end – the moment you cross one task off, another quickly takes its place.
Continue reading “Radio Builds Home Improvement Businesses”