In the eighth episode from the ANA Masters conference we hear from Phillip Lomax, executive vice president of business development for MediaScience. and gain insights into the research company’s work and the use of scientific data in the media space. Specifically, Phillip talks about how emotion created through programming content transfers over to the advertising adjacent to it and when that happens, how brands benefit. We also hear how radio is unique in this space and how we can further lean into our radio personalities to benefit our advertising partners.
Click here to watch the interview on our YouTube channel.
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