In the ninth episode from the ANA Masters of Marketing Conference, Mike Hulvey sits down with David Blair, Chattanooga Tourism’s chief marketing officer, and Sean Phipps, marketing director, to chat about their goals, go-to-market strategies and how storytelling is core to bringing the Chattanooga destination to life for consumers. We also hear their thoughts about radio and how it fits into their overall strategy.
Click here to watch the interview on our YouTube channel.
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