RAB’s Dave Casper sits down with Terry Janssen, president and chief executive officer of AI 4 ROI LLC to get a better understanding of AI. Specifically, we hear how AI ROI is focused on predictive AI and helping brands work faster with more precision while predicting behavior before the customer goes to buy. Terry shares how AI ROI has come a long way and still has a long way to go, but one thing is for certain, it’s not going away and when used properly has massive potential to drive efficient growth for brands.
Click here to watch the interview on our YouTube channel.
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