Contributor: Beth Osborne, director, marketing and content, Marketron
For 13 years, the Borrell-RAB digital benchmarking report on radio digital sales has been a valuable resource for the industry. The insights of local media buyers and station management allow us to look backward and forward on the opportunity for radio to be a leader in local digital ad sales.
Continue reading “Insights into Action: 5 Next Steps for Radio from the Borrell-RAB Digital Radio Sales Report”In the thirteenth episode from the ANA Masters of Marketing Conference, Mike Hulvey chats with David Matathia, a close friend of RAB and the radio industry. David has a unique marketing and advertising perspective as he’s held leadership roles with groundbreaking agencies, leading national brands and some of the top media publishers. Matathia, formerly head of strategy for Fitzco and currently executive vice president, strategy at TMA, talks about the power of emotionally connecting with consumers in meaningfully ways and how uniquely audio does just that in a unique and individual way.
Click Here to watch the interview on our YouTube channel.
Click here for Season 6: 2024 ANA Masters of Marketing podcasts
Click here for Season 5: 2024 NAB Show podcasts
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In this latest episode, Tammy Greenberg chats with Sabrina Sexton, senior vice president, marketing & communications for the Arthritis Foundation, where you’ll have the opportunity to learn about the Arthritis Foundation and their go-to market strategies and how radio can help support the organization’s cause and support their efforts.
Click Here to watch the interview on our YouTube channel.
Click here for Season 6: 2024 ANA Masters of Marketing podcasts
Click here for Season 5: 2024 NAB Show podcasts
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In the second to last episode of this season, Tammy Greenberg chats with Robert Barkley, chief executive officer, EKCS, to get a better understanding for what they do, how they do it and how we as an industry might support their efforts. You’ll hear how EKCS works solely with brands that have in-house agencies, a trend for the marketing industry, especially when it comes to creative along with Barkley’s advice for creating and executing powerful creative.
Click Here to watch the interview on our YouTube channel.
Click here for Season 6: 2024 ANA Masters of Marketing podcasts
Click here for Season 5: 2024 NAB Show podcasts
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In the final episode of Radio on Main Street ANA Masters of Marketing series, RAB’s Leah Kamon sits down with Ryan Meegan, chief marketing officer and co-founder of DUDE WIPES alongside his agency partner Ashley Walters, chief marketing officer of Radio Mercury Awards-winning agency, Curiosity. You’ll hear all about origins of DUDE WIPES from four college guys who shared an apartment and came up with an idea out of necessity to their appearance on Shark Tank and their deal with entrepreneur Mark Cuban, and what they’re doing today to continue to grow and succeed. And of course, you’ll hear about their savvy marketing, use of humor in their advertising and above all, how they’ve been able to drive a cultural shift in behavior.
Click Here to watch the interview on our YouTube channel.
Click here for Season 6: 2024 ANA Masters of Marketing podcasts
Click here for Season 5: 2024 NAB Show podcasts
Podcast: Play in new window | Download
Author: Tammy Greenberg, SVP Business Development/RAB
In the age of AI, audio’s ability to forge deeply personal and trusted relationships with listeners is an opportunity for brands.
Continue reading “Humans Matter”Authors: Tammy Greenberg, SVP/Business Development, RAB and Annette Malave, SVP/Insights, RAB
Radio has transformed, progressed and modernized as the overall media industry has expanded and consumer choice has become more robust with media behavior fragmented.
Continue reading “Why You Should Be Laser-Focused on Radio’s Strength”
