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Radio Opportunities Abound In 2025

Contributor: Celine Matthiessen, vice president insights & analysis, BIA Advisory Services

Radio isn’t just surviving in 2025 – it’s evolving. With $12.3 billion in projected local radio and digital radio ad revenue this year, combining both traditional and digital platforms, radio remains the fifth-largest advertising medium in the local market space. BIA’s analysis reveals shifts in how different sectors are approaching radio advertising.

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Local Furniture Stores: Why Radio is Your Best Bet

Author: Annette Malave, SVP/Insights, RAB

I think we would all agree that there is no place like home. Travel destinations often refer to the comforts of home, but there’s something about sleeping in your own bed, sitting in your own chair and kicking your feet up at home that makes a difference.

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Every Second, Every Minute Matters

Authors: Tammy Greenberg, SVP/Business Development, RAB and Annette Malave, SVP/Insights, RAB

Have you ever thought about what happens in 60 seconds on the internet? Think about what you do in 60 seconds. With more media options available today, consumers are swiping, snipping, chatting and listening at lightning speed.

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